Given the new requirements that Google puts forward to all sites without exception (we are talking about adapting the site for mobile devices), every site has a mobile version that claims to have a worthy place in the search results. Such resources can be divided into:

Responsive design sites. To pay attention to such sites marketing people made all the same Google. The content located on them automatically adapts to the screen of the device that the user is using. Initially, the developer creates content for PC users, and only then “truncates” it under the smartphone. A key feature of responsive design is its versatility: it is suitable for almost any category of sites.

Responsive mobile-first design. This option looks more worthy and functional in comparison with its predecessor. The design here is limited, the scenarios are shortened, if not primitive. Background images are absent as a fact, the number of other images is minimized, but thanks to this, the site works clearly and smoothly, and in the end it looks very decent. Mobile-first resources are more frequent guests at the top of search results than their “responsive” counterparts. This solution is more profitable for brands.

And finally, the most profitable and effective solution is a mobile application. Definitely, it is worth considering separately.

Advantages and disadvantages

The development of mobile applications for Android and its use has pros and cons. The first quite rightly include:

• Full adaptation to operation on a specific gadget.
• Applying features specific to mobile devices.
• Using the tool in question, you do not create unnecessary load, there is no unnecessary information, it is much more convenient and simple to solve any problems.
• If the project involves access to the camera on the user’s device, then it will be very difficult to do without an application.
• The ability to connect to the user autonomously.

MOBILE DEVELOPMENT

Expert development of mobile applications for Android and iOS, to promote your business.

In fairness, let’s say about the shortcomings, because they also exist. Perhaps the only significant minus is the high cost and complexity of such a process as the development of applications for mobile devices.

Types of applications

The development of mobile applications for iOS and other operating systems allows you to create the following types of tools:

• Native

They are the most demanded in the whole world. They are developed using programming languages ​​for different OS: Android, Windows Phone, and iOS. It is they that make it possible to use the functionality of GPS, acceleration sensors and cameras as widely as possible. Their main advantage is that they can work independently, without access to the Internet. These tools are available for free download.

• Web applications and mobile version of the resource

They are used for practical and efficient use of portable gadgets. The key advantage of this category is the versatility and the possibility of a one-time, cross-platform development. Using the camera and geolocation, as well as simply downloading the tool from the App Store and its analogs will not work.

• Hybrid options

Programming for Android without hybrids is practically not feasible. From a technical point of view, they are a complex of Web and native tools. It is curious that the development of hybrids for iOS traditionally costs more than creating other tools for this OS.

Engineering and design

The main goal of any application is to solve a range of problems. One or another tool is designed around the problems and goals to be solved. The presence of hidden buttons has long been considered quite rightly a sign of bad taste, navigation should be simple, and the interface should be intuitive.

One should not lose sight of the fact that users of mobile devices often do not have time and often have to interrupt in the process. That is why simplicity and high task orientation are very important. To achieve the corresponding results, it is necessary to clearly understand the task that the user is trying to solve. It is equally important to understand what the user expects as a result of use.

What determines the cost of a mobile application

The price is affected by additional options that you want to add. The cost also depends on the region in the territory of which the customer and the contractor are located. For example, in Eastern Europe, an expert will take from $ 20 per hour of work, and in the United States from 50.