Let’s consider dark colours in website design and why they have become a trend. With a dark background, different shades of colour gain depth, and large text becomes more noticeable. It helps to focus the user’s attention on something specific without spraying it.
Dark colours have been on the wave of trends for several seasons and do not give up their positions. Maybe in the future, it will become a classic.
The main message of dark shades: some details become better visible in the dark.
Darkness is a rather unusual and characteristic trend. It adds a certain mystique to the project. This is a bold challenge that allows you to create images that impress. Dark tones allow the designer to “play” with the depth of the image, changing the shades and textures of black elements. Darkness can also be associated with mystery and something mystical. This is a very interesting trend, which is increasingly common in design.
Probably because the dark background is addictive. It’s nice to look at him. Accordingly, the user spends more time on the site, studying it.
The features of the dark background
- the dark background provides good contrast with almost all colours;
- readability: contrast is also one of the factors that make content more recognizable and legible;
- psychology: dark colours are associated with elegance and prestige. No wonder influential brands build their overall visual presentation around a black-and-white scheme dominated by dark and light as a carrier of information for the user;
- bright colours and gradients look more effective with a dark background. Therefore, dark topics are serious and long-lasting.
Keep in mind the following things:
- a dark background is not suitable for all projects and not for every type of site;
- with a dark background – less opportunity for conventional design elements;
- using a dark background, you need to find the perfect contrast for the readability of the text.
Also, in some contexts, a dark mode can be useful – it allows content to stand out while the surrounding UI fades into the background. Therefore, dark UI increases the priority of graphics, minimizing it for less important text elements.
For the same reason, dark mode is well suited if you want to motivate the user to quickly read indicators and focus on the main points, for example, when studying charts or graphs. Different researches make it clear that there may be functional benefits to such data. Curiously, this contradicted the personal impression of the participants: they liked light interfaces more at first sight and associated great value with them.